American Apparel is back with well-loved styles and exciting new additions

American Apparel returns along with “an impressive collection that reflects its heritage and maintains the brand’s unmistakable presence in printwear and retail markets”.

Founded as a wholesale company, American Apparel is known for bringing fashion into the wholesale arena. When T-shirts were boxy and one-size-fits-all, it created new silhouettes in innovative fabrics, turning basics into everyday classics.

As part of the Gildan family of brands, American Apparel says it will not only continue to maintain the product attributes that made its clothing a favourite, but will also provide an improved customer service experience through newly enhanced infrastructure and marketing support, and a better distribution network.

The American Apparel spirit lives on with the core products that made it a go-to brand for fashion basics. Staying true to the high quality, iconic styles customers expect, American Apparel will continue to offer “cutting-edge finishes and on-trend looks with a modern fit.”

From its T-shirts, tank tops and sweats to unique lines of bodysuits, shorts and leggings, every American Apparel style has been designed to meet the demands of even the most discerning decorator or end-user.

“Our Fine Jersey T-Shirt collection was the genesis of American Apparel’s popularity,” comments the brand. “These 100% cotton tees for men and women come in crew-neck and V-neck short sleeve options and are made from incredibly soft, combed, ringspun yarns. Exceptionally smooth and tight-knit, this is the signature American Apparel fabric and offers the perfect surface for printing.”

Cutting edge finishes and on-trend looks with a modern fit

The Unisex Tri-Blend Short Sleeve Track Shirt delivers “an instant wardrobe update”

The Women’s Interlock Running Shorts from American Apparel

The Poly/Cotton line of Unisex and Women’s T-Shirts is another American Apparel staple. The 50% combed ringspun cotton/50% polyester fabric is super soft and performs well as a result of the polyester’s colourfastness and resistance to shrinkage. Both vibrant solids and trendy heather colours are offered, with the solid colours being union dyed, meaning both the polyester and cotton fibres are dyed simultaneously. “This fabric is ideal for those who have active lifestyles, and music merchandisers who provide tees for bands and concert-goers,” says the brand.

Another favourite is American Apparel’s Tri-Blend fabric, which drapes closer to the body for a flattering look. This 50% cotton/25% polyester/25% rayon blend is loose knit and offers a soft, vintage feel. The unique colour offering and look of these Tri-Blend T-shirts are the result of a double dye process to achieve a multi-coloured effect, the brand explains.

“Whether you’re heading to the gym or just want to be comfortable on the go, choose from the sporty look of the Unisex or Women’s Tri-Blend Short Sleeve Track Shirt, the Women’s Racerback Tank or Unisex Tank Top. Whatever your preference, you’re sure to get an instant wardrobe update.

Coming in spring 2018 are Cotton/ Spandex, Interlock, Thick Jersey Knit, Baby Rib Thermal and Sublimation pieces, plus Flex, California and Salt & Pepper Fleece collections. “Stay tuned: American Apparel is coming soon to a distributor near you!”

www.americanapparel.com