How to revitalise your content marketing strategy in five steps
Content marketing is the art of creating valuable, relevant and interesting content for your brand‘s audience.
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Category: KNOWLEDGE BASE
Employee ghosting
Marshall Atkinson examines the reasons why employees suddenly stop turning up to work, and how to prevent it
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Talking wearable accessories with Matt O‘Connor
Beechfield‘s product manager discusses the appeal of the trucker cap and the increasing use of decoration techniques such as distressing, hand-painting, tie-dying and paint splats
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Business Clinic: Accepting payments online
There are two elements to processing payments online, namely the payment gateway and the merchant account. It’s important not to get the two mixed up, so let’s look at how they work
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Business Clinic: Employee sickness
One of my employees is taking lots of days off sick – how do I deal with it?
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AskAdy…Workwear Accessories
Adrian Burton takes a look at low value workwear extras that have high profit margins- and high customer appeal
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How to buy the right embroidery machine
Read Erich Campbell‘s sage advice before splashing the cash on your next embroidery machine
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SCREENS: The biggest issue in your shop – part two
In the concluding part of his two-part series, Marshall Atkinson explains exactly what you need to do in order to create perfect screens
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SCREENS: The biggest issue in your shop
Go back to basics if you want to move up a level, says Marshall Atkinson, in the first of his...
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Talking ecowear with Garry Bell
Gildan‘s vice president of corporate marketing and communications takes a close look at sustainability and what it means for garment and textile decorators
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AskAdy… Hi-vis workwear
Adrian Burton takes a look at hi-vis workwear, offering his top recommendation for hi-vis waistcoats and how to decorate them
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Pre-order priorities
Erich Campbell explains which tools and processes are needed to create a successful pre-order marketing event for independent brands, fan clubs, schools and small businesses
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