The new Gals Oversized Sleepy T from Comfy Co offers a fresh and exciting alternative to classic sleepwear
The new tees in Comfy Co’s 2017 catalogue made an immediate impression on the Images team. The Gals Oversized Sleepy T (CC046), in particular, stood out thanks to its effortless encapsulation of the current trends for over-sized T-shirts and dropped shoulders. Made from 155 gsm 65% polyester/35% cotton (the heather grey style is 90% cotton/10% viscose), this new T-shirt has a dipped hem with side vents, self-fabric crew neck and twin-needle stitching detail. It also has a tear-out label for easy rebranding and is, says Comfy Co’s spokesperson, “fantastic for all decorating purposes”.
The T-shirts are a new addition to the range, as the brand explains. “Comfy Co is well known for its colourful and cosy all-in-ones. This year we wanted to show another side of Comfy Co and introduce more clean and contemporary sleepwear basics. When looking into loungewear and sleepwear we found that there is a massive interest in oversized women’s garments.
“We believe that the appeal is comfort. Oversized T-shirts are fantastic for lazy days and through our research we were able to recognise this trend within retail brands throughout the UK. However, we have put our own edge on this with a small vent in the side of the garment and by adding a drop tail hem.”
The garment is expected to appeal primarily to the sleepwear and loungewear markets
The Gals Oversized Sleepy T was released late last year and so far has received very positive feedback, mostly in relation to the quality of the lightweight, soft-feel fabric used and its printability, says Comfy Co. It’s currently available in white, black and heather grey – these colours were chosen as they are stylish, modern and the most popular in the market. Comfy Co is keeping its lips sealed about whether the colour range will be expanded next year, but comments, “We are always looking to add to our range in ways that are exciting and supply consumer demand.”
The garment is expected to appeal primarily to the sleepwear and loungewear markets, confirms the brand. “We see it as a fresh and exciting alternative to classic sleepwear and are delighted with the positive feedback we have received so far.”