More styles, more brands, more choice

“Absolute Apparel prides itself on its customer-focused service and unparalleled accuracy levels,“ says the company. This year has been no exception and has seen the multi-brand distributor go from strength to strength, adding 170 styles and most recently being listed in the London Stock Exchange Group’s report of ‘1,000 Companies to Inspire‘ in the UK. Part of this growth has involved the introduction of exclusive brands Atlantis headwear in January and Korntex’s high-visibility range for July. Both brands are already well established in Europe and are destined to become industry favourites in the UK, promises the company.

Reliable service and unrivalled accuracy A family-run business, Absolute Apparel understands the importance of reliable, fast and accurate deliveries to give its customers the confidence to focus on growing their business – without worrying about when or how the next delivery will turn up. “As part of this commitment, Absolute is proud to have improved upon its already industry-leading accuracy levels for 2018 to reach an externally accredited, minimum accurate delivery rate of 99.89% on any given day,“ the company reports. “Absolute also offers next day AM delivery as standard to allow extra time for production whilst also offering the industry’s most competitive delivery rates for premium and international services.”

Exclusive brands and greater variety July saw the introduction to the UK of the new and exclusive hi-vis workwear brand Korntex. Originally a large printer and promotional company, Korntex has evolved into a specialist manufacturer of high-visibility garments, with both ease of embellishment and user comfort a priority when developing each style – “designed by decorators for decorators”. The range includes the Exec Multifunction Safety Vest (KXMF), a high-quality vest packed with features such as additional Velcro pockets, penholders, D-ring key holder, ID pouch and much more. It‘s initially available in seven colourways, with more planned for Jan 2019.


Absolute also offers next day AM delivery as standard to allow extra time for production

Absolute added new Russell styles in July 2018

The new Exec Multifunction Vest from Korntex

The Rapper Jersey Cap from Atlantis

The exclusive Atlantis headwear styles have become a fresh, popular choice for both promotional and fashion-based headwear, says Absolute. It adds: “The five-panel Start Five Cap (ACSTFV) is a firm favourite with its wide colourway offering and ultra-competitive price point. The brand also offers a wide variety of retail-focused styles with on-trend styling, tear-away labels and high-quality fabrics.”

The ever-popular Casual Classic range has been expanded for July 2018 with the addition of the long-awaited Classic Youth’s Ringspun Tee (CR1500B), which is made from 150gsm ringspun cotton and available in nine great colours. Absolute has also introduced the 180gsm ringspun cotton Premium Ringspun T-Shirt (CR1800), which is notable for its ultra-fine, tight knit gauge for high quality decoration.

For July, Absolute increased its stock holding of the Russell range with nearly 50 new styles, including the popular Classic Hooded Sweats (R575M/B) and Classic Cotton Polo Shirt families (R569), as well as a substantial increase in corporatewear across the Russell Collection range of shirts.

“Since Absolute Apparel became the UK‘s full-line distributor for the Stedman brand, the Stedman Collection has proven to be a versatile range of premium basics for promotional clothing, as well as providing an innovative range of technical sportswear fabrics and high quality styles for fast fashion, such as the PU leather active Biker Jacket for both men (ST5250) and ladies (ST5350),“ says Absolute. Alongside these styles, Stedman offers a range of organic cotton tees and has expanded the range to include the new Classic Organic Tee (ST202) – an organic version of its flagship Classic Tee. “This style comes in at the industry’s most competitive price point for certified organic T-shirts and is available in six colours,“ adds Absolute.